Who are You Writing For?
Many writers say their work is for everyone, yet in truth their work will have a particular audience, based on the genre and subject of their writing, age of reader and demographics as well. A science fiction work appeals to those who enjoy reading about made-up worlds that include scientific phenomena. A memoir attracts readers who appreciate real life stories, and a life story by a grandparent may most interest the descendants of that family.
A nonfiction work often gathers the intended audience as well as an over-the-shoulder reader – a secondary reader – as may be the case in the social science field, where the average reader is looking for solutions offered by professionals.
In writing for children, for example, books by Ruth Ohi for preschoolers must also appeal to caregivers such as parents, guardians, teachers and librarians who purchase books for children, because they are the ones who buy the books and read to children. Finding Shelter, by Angelina Fast-Vlaar, will interest people of the post-WWII generation and others keen to learn about the history of that time. The Gift of an Elephant, by Jacquie Gauthier, will gather readers interested in life, love and Africa.
Which audience do you think would purchase the following five books? Consider profession, age, demographics and interest.
- Olivia Chow: My Journey
- 5 Ingredients: Quick & Easy Food
- Fiction Writers Workshop
- The New Canadian Garden
- Thirty-Three Multicultural Tales to Tell
Do your research. Write for the niche market or broader area where there’s a proven interest in your area of expertise. Keep that audience in mind as you write. When your book is ready for publication, let them know about it. Remember that your words are not for you. They’re for your reader.